Purpose of the Air Guitar World Championships is to promote world peace. According to the ideology of the AGWC wars would end, climate change stop and all bad things disappear, if all the people in the world played the Air Guitar. Since 1996 the contest has gone worldwide with massive international press coverage, several official national championships as well as tons of devoted fans. The World Final is held yearly in Oulu, Finland. Air Guitar World Championships is part of Oulu August festival.