Oulun Matkailu Oy

Oulun Matkailu Oy is a company established in 2010 that leads and implements joint tourism marketing for the Oulu region. The company was founded and is owned by the City of Oulu, nearby municipalities and tourism centers, as well as local tourism businesses.

The company operates in the field of tourism marketing. The primary goal of joint marketing is to promote the region and attract new visitors using key tourism products. The aim is not to market or sell individual companies directly, but to promote the entire tourism region through a shared strategy and pooled resources under the Visit Oulu and Pohjola Route brands.

Oulun Matkailu Oy is a member of the following organizations:
USTOA, ATTA, CityDNA, Destinations International, World Tourism Association for Culture & Heritage, IGLTA, MaRa, We Speak Gay community, Oulu Entrepreneurs, and the Oulu Chamber of Commerce.

Oulun Matkailu Oy is a certified Green Office company and holds the Sustainable Travel Finland label awarded by Visit Finland.

Joint Marketing Team Agreement

A Visit Oulu team member is a company or organization that has entered into a Joint Marketing Team Agreement with Oulun Matkailu Oy.

The agreement includes:

  1. Joint marketing of the tourism region across various channels and media, in accordance with the annual action plan

  2. Maintenance and search engine optimization of the tourism websites visitoulu.fi and pohjolanrengastie.fi in two languages

  3. Management of the region’s social media channels (including Facebook, Instagram, TikTok, YouTube, Twitter, LinkedIn)

  4. The region’s shared online store

  5. International marketing and representation of the region abroad

  6. Organization of visits for tour operators, influencers, and media representatives coming to the region

  7. Centralized communication services for the tourism region (e.g. media monitoring, press releases)

  8. The right to use content from the regional image bank for one’s own tourism marketing

  9. Development of regional accessibility (air travel, rail transport, public transport, other connections)

  10. Maintenance of tourism statistics and data-driven decision-making services

  11. Network coordination services and tourism advocacy within the region

  12. Organization of events that promote tourism and the development of the network

Pohjola Route team members are partners (e.g., cities, municipalities, tourism associations, development companies) who have purchased tourism marketing activities from Oulun Matkailu Oy under the Pohjolan Rengastie / Pohjola Route brand, as well as the companies and organizations defined by these partners.

For more information about agreements and pricing: paivi@visitoulu.fi

More Information for Visit Oulu and Pohjola Route Team Members

Here you will find information and guidelines for developing tourism services.

Lisätietoa tiimiläisille

Contact Information

 

For marketing inquiries, please contact: markkinointi@visitoulu.fi

President & CEO Y.t. Kivisaari

  • yt@visitoulu.fi, preferably contact via email, tel. +358 40 546 6283

  • Strategic, operational and administrative management, accessibility, stakeholder cooperation, USA and new international markets, joint marketing and partnership agreements.

Head of Business Events Anniina Merikanto (1.4.25 alkaen)

  • anniina@visitoulu.fi, tel. +358 40 146 3150

  • Business Events (Meetings, Incentives, Conferences & Exhibitions) activities, Oulu Convention Bureau operations, planning and implementation of Oulun Matkailu’s events and network meetings, activities in the Swedish and Norwegian market areas, and the company’s sustainability initiatives.

Head of Content & Communications Martta Tervonen (on parental leave from March 24, 2025)

  • martta@visitoulu.fi, preferably contact via email, tel. +358 50 528 2712
  • Social media (FB, IG, TikTok, YouTube, LinkedIn, Twitter), articles and other content creation, websites, Outdoor Active, event calendars, photo bank.

Head of Content & Communications Rosa Ruuskanen

  • rosa@visitoulu.fi, preferably contact via email, tel. +358 40 559 5843
  • Social media (FB, IG, TikTok, YouTube, LinkedIn, Twitter), articles and other content creation, websites, Outdoor Active, event calendars, photo bank.


Head of International Marketing Satu Peura 

  • satu@visitoulu.fi, tel. +358 40 672 7751
  • International marketing activities, international tour operator and media visits, FAM bank. (Joint employee with Oulu2026.)

Content Producer Topi Paananen

  • topi@visitoulu.fi, tel. +358 40 159 4018
  • Content creation, social media, graphic design. (Joint employee with Oulu2026.)

Project Manager – Smart Tourism Pablo A. González Jiménez 

Network Coordinator Päivi Forsman

  • paivi@visitoulu.fi, tel. +358 40 702 5018
  • Coordination and contacting of the Visit Oulu network, international tour operator visits.

India Representation Papori Bharati

  • papori@visitoulu.fi
  • Indian representation – Visit Oulu, Northern Ostrobothnia Ring Road & UAE.
  • The working language is English.


Senior Advisor Teija Neuvonen 

  • teija@visitoulu.fi, tel. +358 40 194 7264
  • International tourism marketing, product development.

Billing information and postal address

Electronic Invoices:

Electronic invoice ID 003723391673

Operator: BasWare, BAWCFI22

Paper Invoices: Oulun Matkailu Oy, 00064 ADMINISTER

Invoices can also be sent by email to: laskut@administer.fi

Business ID: 2339167-3

Postal/Visiting Address:

Oulun Matkailu Oy
c/o Radisson Hotel
Hallituskatu 1
90100 Oulu