Visit Oulu for Travel Professionals and Media
Travel Marketing Oulu Ltd
Travel Marketing Oulu Ltd (Oulun Matkailu Oy) is a company established in 2010 that leads and implements the joint marketing of tourism in the Oulu region. The company was founded and is owned by the City of Oulu, nearby municipalities and tourism centres, as well as local tourism businesses.
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Pohjola route – A new way to discover Finland
Pohjola Route runs in the Oulu region in Northern Finland. Travel in parts or as a whole and choose your destinations, experiences and adventures from the route however you like. The best parts of Northern Finland can be found along the route, whatever the season. Welcome!
Go to Pohjola Route
Media collaboration
If you are interested in coming to Oulu on a media visit, please fill in the following application form and tell us more about you and the represented media.
General Presentations
View the general presentations here:
Example Product Portfolios & Company Manuals
The tour operator material bank includes example travel packages and product sheets from local companies.
Material bank
Image bank
Photos & Videos
For photos and videos, please go to Visit Oulu & Pohjola Route image bank. You can use the images and videos for marketing purposes for Pohjola Route and Visit Oulu.
Image bank 
Oulu is a splendid conference and meeting city
Choose the outstanding city of Oulu for your next conference or meeting. Oulu Convention Bureau (OCB) is the official conference office of the city of Oulu. OCB is a free-of-charge, independent expert ready to help you arrange a successful event. As of April 1, 2025, the operations of the Oulu Convention Bureau (OCB) have been transferred to the responsibility of Visit Oulu – Travel Marketing Oulu Ltd.
Educational travel and Technical visits
In Oulu region you can explore and experience the world-famous Finnish education system, visit cutting edge technology companies and customize your stay with Arctic nature experiences.
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DMCs and Meeting Agencies
Our several activity and event companies and DMCs are happy to take care of even the finest details of the client’s wishes and create successful visits in Oulu and Pohjola Route.
DMCs and Meeting Agencies
Johanna Salmela
Head of International Marketing
International marketing activities, international tour operator and media visits, FAM bank (Joint employee with Oulu2026.)
tel. +358 40 8262345
Anniina Merikanto
Head of Business Events
Business Events responsibilities including actions related to the Oulu Convention Bureau, planning and implementation of the company’s events and networking occasions, activities targeting the Swedish and Norwegian markets, as well as the company’s sustainability actions.
tel. +358401463150
