Smart and Transformative Oulu Region (STORe)

The vision of the Smart and Transformative Oulu Region (STORe) group project is to address the challenges of sustainable tourism development and elevate the Oulu region as a leading international pioneer in sustainable tourism in Europe.

Common goals of the project

The common goals of the project are:

  1. to develop an SDG (Sustainable Development Goals) program for the entire region,
  2. to pilot and develop regenerative and transformative tourism products that are based on the region’s nature or cultural sites, or on integrated combinations of these,
  3. to implement data-driven management tools in the Oulu region and improve the area’s ability to utilize tourism data from various sources to predict demand, trends, and customer behavior, and to foster the growth of successful international tourism business.

The third implementation theme falls entirely under the responsibility of Oulun Matkailu Oy’s work packages. Among other things, developments are underway to create a regional data dashboard that will provide insights into the industry for private and public stakeholders as well as citizens. This also includes the development of websites and e-commerce. A better understanding of our visitors and the ability to predict future trends will be shared among all stakeholders.

The goal is to promote the growth of the region and tourism businesses

The goal of the project is to promote the growth, expertise, competitiveness, and operational reliability of the region and tourism businesses in the international tourism sector. The product and service offerings of the area will be developed to better meet the demand of current and future tourism trends. The launch of new tourism products aims to diversify and improve business opportunities for companies. The project lays a strong foundation and direction for responsible, inclusive, and transformative nature and cultural tourism in the Oulu region.

Project Information

Project Duration: 1.9.2023 – 31.12.2025

Total Project Budget: 1 103 219€

Oulun Matkailu Oy’s Budget: 315 556€ (80% EAKR funding)

Funder: European Regional Development Fund (EAKR), EU’s Regional and Structural Policy Program, Reforming and Skilled Finland 2021–2027

Group Project: City of Oulu, Oulun Matkailu Oy, Humanpolis Oy, Iin Micropolis Oy, City of Raahen

Project Manager (Oulun Matkailu Oy):

Pablo A. González Jiménez
pablo@visitoulu.fi
p. 0404825554